There would be no media without audiences, media industries produce media targeted at particular audiences to gain a profit. If there are no audiences, then there is no profit to be made from them.
Due to the competitiveness of the mass media, media industries and organisations have to intrigue an audience in different ways.
For a media organisation to identify their target audience, they consider the following aspects:
Demographic of the audience
This is the physical difference between people, helping to narrow down their target audience. They also use a people grading system:
Psycho graphic of the audience:
This method includes categorising people based on their interests, personality, values, beliefs and personal lifestyle.
To help with our opening scene, we completed a questionnaire with questions that are relevant to help us with making decisions for our horror film. These questions are to be completed by a range of people of different ages people to grasp an idea of the type of audience we are aiming for.
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